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    How we help

    We find what's stopping your AI from paying off, then fix it one step at a time.

    You have spent real money on AI. The tools are in place, people are using them, and the return still has not shown up in your numbers. The AI Profitability Gap™ is the distance between what a company expected AI to deliver and what it is delivering. Below: what causes it, and how we close it with you. It is the same work in everything we do, from the free assessment through the AI Profit Sprint and on to the AI Transformation Advisory.

    Where the return leaks

    Your AI reports leave out what decides the return.

    Every organization tracks two things about AI: what it spent, and how much the tools are being used. Both are easy to count, and in most companies both look healthy. Neither one tells you whether the money is coming back. Three conditions decide that, and they rarely appear in a report. Together they are the AI Profitability Gap.

    • Direction. The AI work has to be pointed at something the business needs.
    • Skill. Your people have to be able to get more out of the tools than the obvious.
    • Reinvestment. The time AI saves has to go back into work that earns.

    The chain runs Investment, Usage, Direction, Skill and Reinvestment, and it produces Return. Investment and Usage are measured. Direction, Skill and Reinvestment are not measured, and those three are the AI Profitability Gap. Return is the outcome the chain produces, not one of the three conditions.

    HOW IT WORKS

    Most teams have the AI tools. They're still waiting for the results.

    Buying AI is like handing every rower an oar. The speed comes from the crew pulling in time on a set course, so we work on people, process and platform together.

    Empowered People.

    Your people learn to get real work done with AI instead of working around it. They get faster, and they stop being nervous about it. This is where the biggest gains are, so it is where we start.

    Efficient Process.

    We redesign how the work gets done, so the time AI saves turns into real capacity. A tool only pays once it works inside the daily process.

    Profitable Platform.

    We get more out of the tools you have already paid for. We only add new ones when there is a clear case for them.

    Our framework

    Why we start with people.

    People before process before platform, worked through in three stages.

    Most organizations start with the platform, because buying a tool is the easiest step to take. The tool then lands on people who are not ready, inside a process that has not changed, and the spend does not come back. We build it in the order that holds: your people first, then the work they do, then the technology they do it with.

    Empowered PeopleHow ready your people are.
    Foundation1.Honest BaselineSee what AI costs you, and what it returns.
    Optimization4.Adoption That SticksTurn that spend into return you can measure.
    Innovation7.Human Craft AdvantageKeep the return growing as the tools change.
    Efficient ProcessHow the work gets done today.
    Foundation2.Reality MappingSee what AI costs you, and what it returns.
    Optimization5.Workflow RedesignTurn that spend into return you can measure.
    Innovation8.The Operating RhythmKeep the return growing as the tools change.
    Profitable PlatformWhat your tools are delivering.
    Foundation3.Platform Reality CheckSee what AI costs you, and what it returns.
    Optimization6.Tools That Earn Their KeepTurn that spend into return you can measure.
    Innovation9.Vendor IndependenceKeep the return growing as the tools change.
    Beyond any one tool

    Change how people work, and it survives the next tool.

    The AI models will keep improving and the tools will keep changing, faster than any rollout plan survives. A team built around one platform has to start again every time that platform is replaced.

    So the change we make is to the way people work, starting with how the work is structured and who owns each part. That is why the sequence starts with people. A team that has changed how it works carries the gain forward into whatever arrives next, and stays independent of any one piece of technology.

    How We Work

    One team, accountable for the return.

    We own the human side of the work: the strategy, the research and the plan that decide whether AI pays off. When the job gets deeply technical, we bring in the right build partner for your setup and manage them as part of the team. We do not sell software of our own, so we have no reason to recommend anything except what pays off for you. You deal with one team, and that team answers for the result.

    Who We Serve

    Leaders who are accountable for what AI returns.

    CEO / MANAGING DIRECTOR

    You approved the AI spend, and you are the one who has to answer for it. We give you the ground truth on where that money is going, and a plan your team can run.

    CHRO / CHIEF PEOPLE OFFICER

    Some of your people are anxious about AI, some are already ahead, and some have stopped engaging with it. We build the skill and the confidence, so your teams choose to use AI for themselves.

    COO / OPERATIONS

    AI was meant to take work out of your process, and the process has not changed. We find where the work breaks down and redesign it around what AI can do.

    CMO / HEAD OF MARKETING

    The board is asking what AI has done for the numbers. We find where the spend is being lost, and build the change that gets your team using the AI you have already bought.

    This is for you if

    • You want AI spend that shows up in the numbers.
    • You want an honest read on where it stands today.
    Frequently Asked Questions

    Questions we get before the first call.

    We are spending a lot on AI but cannot prove the return. Can you help?

    Yes. That is the problem we work on. We call it the AI Profitability Gap™: the distance between what a company expected AI to deliver and what it is delivering. Most reporting tracks two things, what you spent and how much the tools get used. Both of those can look healthy while the return never arrives. Three things decide whether it does: whether the usage is pointed at work that matters, whether your people can do more with the tools than the obvious, and whether the time AI frees up goes back into work that creates value. We find which of the three is breaking, redesign the work around the people using the tools, and give you a clear read on the next move.

    Is this a cost-cutting exercise?

    No. The goal is to make your AI investment pay. Cutting costs is a different job. We design AI strategy around the people who have to work with it, so the money you have already spent starts producing a return. Some roles will change and some work will be automated, and we will tell you which ones early. What we do not do is design the solution without the people who have to use it.

    What do you do?

    We close the AI Profitability Gap™: the distance between what a company expected AI to deliver and what it is delivering. In practice, we lead the people and process side of an AI transformation, and we bring in the right technology partners where you need them. The aim is a team that produces more with the AI you have already bought. We work with the leaders who own that return: CEOs, CMOs, COOs and people leaders, with IT alongside them.

    What does working with you look like?

    That depends on where you are starting. There are four ways to work with us, and they build on each other. The AI Profit Readiness Assessment gives you a fast read on where your AI spend is paying off and where it is leaking. The AI Profit Workshop takes that read and turns it into your team's first moves toward a return. The AI Profit Sprint is our main engagement: research, strategy, quick wins along the way, and a plan for the year ahead. The AI Transformation Advisory runs a Sprint for each leader and team in scope, with a leadership layer across them, and is scoped and priced to the organization. Tell us where you are and we will say which one fits.

    How long does an engagement take?

    Each one runs to a different length. The AI Profit Readiness Assessment is short and you complete it in your own time. The AI Profit Workshop is a half-day session. The AI Profit Sprint runs for 90 days. The AI Transformation Advisory runs a Sprint for each leader and team in scope, with a leadership layer across them, and is scoped and priced to the organization.

    What industries do you work with?

    All industries. The work is closing the AI Profitability Gap™, and that is the same problem in every sector. Matt and Rob have spent their careers leading people through technology change, and we work with the CEOs, CMOs, COOs and CHROs who own what AI returns.

    How big do we need to be to work with you?

    We do not set a revenue threshold. Shape matters more than size. The question we ask is whether there is a specialist function inside the business that AI is landing on, and whether that function has leaders who own it. A company with an in-house marketing team and a People lead is a fit. A company that outsources that work, or runs on generalists, is not. If you are not sure where you sit, ask us and we will give you a straight answer.

    Do you work internationally?

    Yes. We are based in the San Francisco Bay Area and we work with clients across the US, the UK, Europe, and Australia.

    We already have an AI strategy. How does your work fit with it?

    We work with the strategy you already have. Our job is to test it against what your organization can absorb, and then help you deliver it. Where the strategy holds up, we help it land and pay off. Where it rests on assumptions about your people that do not hold, we help you correct it before you spend more on AI.

    What does it cost?

    Each step is priced separately. The AI Profit Readiness Assessment is free. The AI Profit Workshop is $2,999 for up to six participants, and the full amount is credited against the AI Profit Sprint if you start one within six months of the Workshop. The AI Profit Sprint starts at $19,999. The AI Transformation Advisory runs a Sprint for each leader and team in scope, with a leadership layer across them, and is scoped and priced to the organization. Tell us what you need and we will give you a clear number.
    From method to engagement

    Where to start.

    Everything we do follows the same sequence. Start with the free assessment and go as far as every team in the business. At each step up, we take on more of the work with you.

    Step 2 of 4

    AI Profit Workshop

    02 / $2,999

    Credited in full against a Sprint started within six months.

    We agree with you what to change, and by when, before the work starts.

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    The people side of making AI pay.

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