The AI Profit Sprint.
From $19,999.
We find out why your AI investment is not paying, and in 90 days we start making it pay.
You have bought the AI tools and asked your people to use them, and the work looks much the same as it did before. The Sprint finds out why, and starts fixing it. We research how your team is really working, build the strategy that takes AI use past the surface, and put quick wins in place along the way.
It sits in your people and your process.
In most companies, AI use has stopped at the easy jobs. The spend keeps running and the return never shows up. That is the AI Profitability Gap™. A technology agency works the platform, and that work is real, but the platform only pays when your people can do more with it than the obvious and the process around it has changed to match. Those two are where we go deepest.
An MIT study of enterprise AI found the majority of generative-AI pilots delivered no measurable P&L return.
The researchers were clear the divide wasn't the technology, it was the approach. The approach is the human work, and that's what the Sprint does, then proves with quick wins. (Source: MIT / Project NANDA, The GenAI Divide, 2025.)
What you walk away with.
Everything below is built from research on your own team. Here is what you get:
- The situation read: where you believe your team's AI use stands today, and the goals you are measuring it against.
- The reality map: what is actually happening across Empowered People, Efficient Process, and Profitable Platform.
- The profit-leak analysis: the specific places where your read and your team's do not match, and why each one is holding the return back.
- The quick wins: the early changes we put in place with the team during the 90 days.
- The plan for the year ahead: what to do to move your team from surface-level AI use to real capability, and in what order.
Format: a ~20-page plan for the year ahead, delivered with a live 90-minute readout where we walk you and your team through it.
The research behind the plan.
The plan is only as good as the truth underneath it, so we go and get the truth. For one leader and a team of up to 20, that's:
- A structured survey of the team.
- 4 to 6 one-to-one interviews.
- A review of the work itself.
- A look at your AI usage and spend data.
The 90 days, step by step.
- 01: Your read. Week 1. We start with you: your goals for the team, and where you think AI use sits today.
- 02: The ground truth. Weeks 2 to 4. We run the research and find where your view and your team's do not match.
- 03: Quick wins. From Week 4, alongside the research. As soon as we can see what is holding the work back, we put the first changes in place with the team.
- 04: The strategy and the plan for the year ahead. Weeks 10 to 13. We build the plan, then take you and your team through it in person.
Built by the two founders.
Matt Perry has spent about thirty years inside marketing and creative organizations finding the alignment between brands, products, and people, and the last few years on AI strategy and building AI solutions. Rob Cannon, PhD, is an organizational psychologist who studied at Cambridge and earned his PhD at Sydney, and who studies how teams adopt, resist, and reshape new ways of working.
What's included, and what it costs.
The AI Profit Sprint is from $19,999. The base covers one leader and one team of up to 20 people: their read, the workforce research across Empowered People, Efficient Process, and Profitable Platform, the profit-leak analysis, the quick wins landed during the 90 days, the plan for the year ahead, and the readout.
If your AI work sits inside one team, this is the right size. It is the whole engagement, not a cut-down version of something larger.
More than one leader or more than one team, and we add a Sprint for each. That programme is the AI Transformation Advisory, below.
Who the Sprint is built for.
For: the leader accountable for turning AI spend into returns, whether that sits in operations, marketing, people or the executive team. Tools already in place, adoption stuck at the surface, and they want an honest read and early wins rather than another vendor pitch.
Not for: leaders still choosing tools, anyone after a training course, or anyone who wants the result without an honest look at what's actually blocking the team.
The questions we hear most.
- Is this just a plan, or do you actually do anything?
- Both. We research your team and build the plan, and we put quick wins in place during the 90 days.
- Is this training?
- No. Training teaches people to use the tools. The Sprint finds out why the tools you already have are not returning, and fixes the first things blocking them.
- We already have an AI strategy. Why this?
- Because a strategy on paper and a team's daily habits are two different things. The Sprint checks what your team is actually doing with AI, and fixes the first things holding them back.
- How is this different from a big consultancy?
- The two founders do the work themselves, on your own team, and the scope and the price are sized for one leader and one team.
- What if we need help beyond the 90 days?
- We run a Sprint with the next leader and team. Most organizations move that way, one team at a time, so each one gets the same depth rather than a thinner version of it.
Get every team in the business aligned on AI.
The AI Profit Sprint takes one leader and their team through 90 days of work. The AI Transformation Advisory runs that same work for each team in scope, and adds a leadership layer across them so the decisions those teams make add up to one direction for the business.
We agree the scope before anything starts: which teams are in, and what each one needs to change. The engagement is one Sprint per team plus the leadership layer across them.
See the AI Transformation Advisory