The AI Profit Partnership.
From $19,999.
We find out why your AI investment is not paying, and in 90 days we start making it pay.
You have bought the AI tools and asked your people to use them, and the work looks much the same as it did before. The Partnership finds out why, and starts fixing it. We set your goals with you, research how your team works today, build the strategy that takes AI use past the surface, and put quick wins in place along the way.
It sits in your people and your process.
When AI use stops at the easy jobs, the spend keeps running and the return never shows up. That is the AI Profitability Gap™. A technology agency works on the platform, and that work matters. The platform only pays once your people can do more with it than the obvious, and the process around it has changed to match. Those two are where we go deepest.
An MIT study of enterprise AI found most generative-AI pilots delivered no measurable P&L return.
The researchers concluded that the divide seems to come down to approach rather than model quality or regulation. The Partnership is built around the human side of that approach, and the quick wins are where it shows first. (Source: MIT NANDA, The GenAI Divide: State of AI in Business 2025, July 2025.)
The 90 days, step by step.
01: Your goals and your read.
Week 1. We set one to three SMART goals with you, at least one in commercial return, and hear where you think AI use sits today.
02: The ground truth.
Weeks 2 to 4. We run the research and find where your view and your team's do not match.
03: Quick wins.
From Week 4, alongside the research. As soon as we can see what is holding the work back, we put the first changes in place with the team.
04: The strategy and the plan for the year ahead.
Weeks 10 to 13. We build the plan and set up a review rhythm you keep running after we leave, then take you and your team through the plan in person.
What you walk away with.
Everything below is built from research on your own team. Here is what you get:
- Your goals: one to three SMART goals set with you in week 1, at least one in commercial return.
- The situation read: where you believe your team's AI use stands today, and the goals you are measuring it against.
- The reality map: what is happening across Empowered People, Efficient Process, and Profitable Platform.
- The profit-leak analysis: the specific places where your read and your team's do not match, and why each one is holding the return back.
- The quick wins: the early changes we put in place with the team during the 90 days.
- The plan for the year ahead: what to do, and in what order, so your team uses AI for more than the obvious.
- The review rhythm: a regular check on progress against your goals, which you keep running after we leave.
Format: a ~20-page plan for the year ahead, delivered with a live 90-minute readout where we walk you and your team through it.
The research behind the plan.
The plan rests on research with your own team, so that is where we start. For one leader and a team of up to 20, that's:
- A structured survey of the team.
- 4 to 6 one-to-one interviews.
- A review of the work itself.
- A look at your AI usage and spend data.
Built by the two founders.
Matt Perry has spent thirty years inside marketing and creative organizations finding the alignment between brands, products, and people, and the last few years on AI strategy and building AI solutions. Rob Cannon, PhD, is an organizational psychologist who studied at Cambridge and earned his PhD at Sydney, and who studies how teams adopt, resist, and reshape new ways of working.
What's included, and what it costs.
The AI Profit Partnership starts at $19,999. The base covers one leader and one team of up to 20 people: their goals, their read, the workforce research across Empowered People, Efficient Process, and Profitable Platform, the profit-leak analysis, the quick wins landed during the 90 days, the plan for the year ahead, the review rhythm, and the readout.
If your AI work sits inside one team, this is the right size. It is the complete engagement for one team.
More than one team under the same leader? We add teams to the Partnership and quote each one on request.
Who the Partnership is built for.
For: the leader accountable for turning AI spend into returns, whether that sits in operations, marketing, people or the executive team. Tools already in place, adoption stuck at the surface, and they want an honest read and some early wins.
Not for: leaders who are still choosing tools. If your team needs hands-on practice on its own work first, start with the AI Profit Sprint.
The questions we hear most.
Is this a plan, or do you make changes too?
Is this training?
We already have an AI strategy. Why this?
How is this different from a big consultancy?
What if we need help beyond the 90 days?
Read the cases closest to this work.
Each one is anonymized and attested by Average Robot.