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MarTech ·

How to turn AI productivity gains into marketing ROI

By Rob Cannon

MarTech's header illustration: a wastepaper basket full of banknotes, a cracked clock and calendar pages.
Image: MarTech

In brief

AI makes marketing drafts faster, but campaigns still stall in review and approval.

Rob sets out how to clear approval bottlenecks, give teams decision authority and measure the gain.

More from Rob Cannon in other publications

  • The Strategy Stack's header illustration: an office building drawn as an org chart, with people working on every level.
    Image: The Strategy Stack

    The Strategy Stack ·

    Your Org Chart Should Be Your AI Strategy

    By Alex Pawlowski, Rob Cannon and Matt Perry

    A guest essay arguing that AI is quietly redistributing authority inside organizations, and that decision rights, manager accountability and the design of work have to catch up.

  • HCL Review's header photograph: four colleagues in conversation around a meeting table.
    Image: HCL Review

    HCL Review ·

    Reading a Team's Pushback on AI as an Early Warning

    By Rob Cannon and Matt Perry

    Three kinds of pushback on AI, what each one tells a leader, and how to respond. It treats resistance after a rollout as information about where the rollout needs attention.

See all our published articles

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