Matt Perry
Co-Founder & CEO, Average Robot
Matt Perry is Co-Founder and CEO of Average Robot, the change management firm for the AI transformation of the workplace. He co-wrote The Elephant in the Algorithm with Rob Cannon, PhD, and co-hosts its podcast.
Speaker at SF Tech Week and LA Tech Week 2026.
Background.
Matt has spent thirty years in marketing and creative, at organizations such as M&C Saatchi in London, WPP in Sydney, Omnicom in San Francisco, and Genero, where he launched and led the North American business. He's worked on projects with companies including Google, Meta, Hilton, L'Oréal, PG&E, Michaels, and Fanatics. He has experienced change through four major technology transitions and has led teams through each of them, and saw every time that the impact on people and process mattered more than the technology everyone was talking about. Without people in the center, technology-led change will often fail. He studied at the Kellogg School of Management, where he completed the AI for Business Application program, before founding Average Robot, the change management firm that closes the AI Profitability Gap™ for the teams doing the work, so the AI those teams have already bought starts to pay. He co-wrote Marketing Your Creativity, and The Elephant in the Algorithm with Rob Cannon, PhD.
Credits.
- Education
- Kellogg School of Management, AI for business application
- Also co-wrote
- Marketing Your Creativity
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